A full rebuild. 2.5× more search visibility in 30 days.
A New Jersey home-services company serving 50+ towns needed a completely new website without losing the search visibility it had already earned. This is a real engagement — the figures below are sourced and dated, not estimates.
Visibility went up, not down, during migration
Search-safe from day one
The client had been burned before — a previous "SEO cleanup" removed pages that were quietly bringing in customers. So the brief for this rebuild wasn't just a better site; it was a better site that didn't repeat that mistake, on a site with roughly 1,800 page addresses Google already knew.
Every legacy address was inventoried before a line of new code was written. The new site launched at full scale on day one — a dedicated page for each of 50+ towns served, service-specific pages, county pages, a Spanish-language section, and a blog — with each of the 1,786 old addresses individually mapped to its new home, not blanket-redirected to the homepage.
The result: Google showed the new site to searchers 2.5 times more often in the 30 days after launch than in the 30 days before, with all technical signals (canonicals, sitemap, crawler instructions) aligned from day one.
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